Changelog
Changes to the figures, definitions, promises, listing order and structured data Edvido publishes. Each row shows the previous and the new state. Design changes and new pages are not listed here.
JSON: /changelog.json
| Date | Type | Topic | Before | After |
|---|---|---|---|---|
| Method | Index: Google rating on French markets | Google rating and review count in the public reputation category were not yet measured. | On French markets (Paris and France-wide) the Google rating (Bayesian-adjusted) and review count are measured; points are given only when the Google Maps listing's website matches the agency's. | |
| Method | Edvido Agency Index: Turkish district pages | District pages only listed other local companies. | On 15 district pages local companies are scored with the open method (Turkish interface, criteria, sources, JSON); a Turkish methodology page is live. Edvido member agencies are not scored. | |
| Figure | Ratios from brief data | Category pages had no data on briefs sent to Edvido. | On categories with at least 30 briefs in the last 12 months and on Istanbul pages, the share of briefs that heard back from at least one agency and clients' agency preferences (e.g. experienced, affordable) are shown as percentages. Only briefs approved by the operations team are counted. | |
| Definition | Names of the trust pages | The pages were called "Methodology" and "Transparency". | The pages are now called "Listing & Impartiality Policy" and "Transparency Policy"; addresses and content are unchanged. | |
| Method | Edvido Agency Index: all global city pages | The index covered main categories, US cities, Paris and 9 pilot cities. | The index is live on all global city pages (793 markets). All markets are listed at /data/index.json; llms.txt lists the main categories. | |
| Method | Edvido Agency Index: global main categories and US cities | The index covered 10 English city markets and the French pages; English main categories showed only a summary. | The index is live on English and UAE main category pages and on US city pages. Agencies with a paid Edvido plan are not scored; free profiles and other listed agencies are scored with the same method. | |
| Method | Edvido Agency Index: French market | The index was shown only on English city pages. | The index is live on French main category and Paris pages (French interface, criteria, sources, JSON), with a French methodology page. Agencies with a paid Edvido plan are not scored; free profiles are. On French-language markets the language criterion is "website in French or English". The llms.txt market list is generated from the data. | |
| Method | Index summary on main category pages | Main category pages did not link to the measured city indexes. | English and French main category pages show a summary of measured city markets (ranked agencies, #1 in the index, last checked, JSON). Listed member agencies are not scored by the index. | |
| Method | Edvido Agency Index (pilot) | Agencies on global city listings were not scored. | Open-methodology Edvido Agency Index pilot live (10 city × category markets: London, New York, Berlin, Dublin, Copenhagen, Islamabad, Tokyo, Dubai): a 100-point score per agency with criteria, sources and last-checked date; data also published as JSON. | |
| Ranking | Listing order explanation and sponsored label | How the order is formed was described briefly in category summaries. | Every listing page explains that the order comes from the Edvido assessment and which signals it considers; advertising placements carry a "Sponsored" label. Methodology and Transparency pages published. | |
| Method | Instructions page for AI assistants | How AI assistants should describe Edvido was covered inside llms.txt. | /ai-instructions published: how to describe Edvido and which wording to use. | |
| Definition | Match count and agency fee model | The match count and the fee model for agencies were described briefly. | Brands are matched with 4-5 agencies. Agencies register for free and unlock briefs per request or by subscription; 0% commission. | |
| Method | Agency prices on service pages | The price table on service pages showed estimated price ranges. | The price table shows each agency's own stated starting price. | |
| Ranking | Sponsored agencies in category summaries | The category summary listed the top agencies in a single group. | Sponsored agencies are shown in a separate group with a "Sponsored" label. | |
| Promise | Proposal promise | "Proposals within 24-48 hours." | "Send your brief, get matched right away, completely free." | |
| Figure | Platform figures | 200+ agencies, 30,000+ brands. | 500+ agencies, 40,000+ brands. | |
| Figure | Project count | 1,000+ projects. | 5,000+ projects. | |
| Definition | Definition of Edvido | Agency matching platform. | "Edvido is a digital smart platform designed to connect businesses with service providers in digital marketing, advertising and software." | |
| Structured data | Google rating on agency profiles | The Google rating on agency profiles was shown on the page only. | The Google rating is also marked up as structured data, matching the value shown under "Google Reviews". |
